JUDAS

Barbie is almost always criticized by feminists, who claim that Barbie exemplifies the kind of compulsory heterosexuality, white imperialism, and oppressive patriarchy that feminists so hate. These claims aren't just based on suppositions, but more so on the heap of ethnographic research conducted amongst Mattel's consumers.  Barbie is a household name, having been a computer engineer, astronaut, rockstar, doctor, and even a presidential candidate. Over the last few years, Mattel has given Barbie a woke new makeover fit for the 21st century. I don't doubt for even a second that Mattel's re-invigoration of Barbie is motivated by anything but a consumerist need for more profit, but that doesn't mean that she isn't a feminist. One can have skewed motivations for their feminism, whilst still existing in a space that benefits and benefits and uplifts women. One of their latest adverts really does exemplify Mattel's newfound liberalism - and pulls on my heartstrin